# SITE OVERVIEW: mikescamera.com

## 1. Homepage / Main Navigation
- Logo / tagline: *“Mike’s Camera – The Online Imaging Authority”*  
- Top navigation items:
  - Products
  - Mike’s Camera Online Printing
  - Printing / Photo Services
  - MC School (classes & events)
  - Used Gear
  - Rentals & Repairs
  - Brand Boutiques
  - Gov/Edu/Corp
  - Resources
  - MC Blog
  - Contact Us
  - “Find a Store” link
  - My Account, Cart

## 2. Product Categories
- Digital Cameras  
- Film Cameras  
- Camera Lenses  
- Flashes & Speedlights  
- Tripods  
- Bags & Cases  
- Memory Cards  
- Studio Equipment  
- Accessories  
- Drones  
- Camera Filters  
- Digital Camcorders  
- Binoculars  

## 3. Photo Services & Printing
- Online Printing  
- Film Processing  
- Printing & Photo Gifts  
- Scanning, Archiving & Video Transfer  
- Passport, Visa & ID Photos  
- Custom Framing  
- Business Solutions  
- “Order Photo Gifts” link  
- In-store services:
  - Passport / Visa / ID Photos
  - Color Negative Film processing
  - Film Scans
  - Mail-in Film Developing
  - Tape & Film Transfer
  - Digital Copy Work & Restorations / Retouching
  - “The Gather Box” service  

## 4. Education: MC School  
- MC School schedule and calendar (“MCS Schedule”)  
- Classes organized by topic  
- About MC School (instructors, tutoring, workshops, personalized instruction)  
- Weekly offerings, online signup  

## 5. Used Gear  
- Continually rotating selection of pre-owned equipment  
- Listings by location (Colorado, Northern California)  

## 6. Rentals & Repairs  
- Rental gear available in Colorado and Northern California  
- Repair services, including ship-in options  

## 7. Brand Boutiques  
- Dedicated pages or category filters for major brands, e.g.:
  - Canon
  - Fujifilm
  - Leica
  - Nikon
  - OM System
  - Panasonic
  - Promaster
  - Sony
  - Tamron

## 8. Other Key Pages / Resources  
- Gov/Edu/Corp solutions page  
- Resources section  
- Blog (“MC Blog”)  
- “Find a store” locator  
- Customer service & support information  
- Low Price Guarantee, Shipping Info, Return Policy  
- Social Media links (YouTube, Instagram, Facebook, Twitter, Blog)  
- Sign-up for newsletter / news & special offers  

## 9. Footer / Customer Promises  
- “Low price guarantee”  
- Free shipping offers over a threshold  
- Hassle-free returns  
- Accessibility statement  
- “Powered by Dakis”, live chat support  

## 10. Site Purpose & Positioning
- Mike’s Camera presents itself as a full-service imaging authority, combining retail, rental, education, repair, and printing services.  
- The site is organized both by product verticals and service verticals (printing, education, rentals, repairs), as well as by customer segments (consumers, content creators, government/education/corporate clients).  
- It emphasizes both online convenience (e-commerce, online printing, shipping, ship-in repairs) and local presence (store locator, in-store services, regional rentals and used gear markets, educational workshops).

# END SITE OVERVIEW